'cheap chic' fashion supermarket could be opened by Tesco in a major challenge to Primark and Topshop.The supermarket has been tempted by the success of Primark, which has reported a 7per cent surge in sales over the last four months compared to a year ago.
It is understood the company is looking to open a first flagship store of 6,000 square feet under the name of its F&F clothing label, which was previously known as Florence & Fred.
The details were let slip in comments by the former head of clothing at Tesco, Terry Green, who is now a consultant to the chain.
He told fashion industry magazine, Drapers: 'We're looking for a store in the West End as a flagship for F&F. It will be a one-off to showcase the brand and complement our online and supermarket offer.'
However, it appears Mr Green may have jumped the gun, for the company subsequently refused to confirm the plans.
The chain has made a huge success of extending its brand beyond bread and baked beans into home entertainment, furniture, electrical goods and banking.
Clothing and fashion are also becoming a much bigger element of its larger stores and industry experts can see the value of opening specialist outlets.
Tesco launched a 'couture' range in March in what was seen as a major move up market and away from its cheap T-shirts and fast fashions.
The 16 items, which will sell for £40 to £140, are designed to compete directly with specialist fashion stores.
It is not alone among supermarkets in trying to force its way into this fashion territory area. Asda has the very successful George range, while Sainsbury's offers Tu.
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